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ONA 2007
Last Updated Oct. 20, 2007
Oakland Tribune Takes Home Two



The number was two for the Oakland Tribune's "Not Just a Number" package at the Online Journalism Awards Friday in Toronto. Special recognition also went to washingtonpost.com for its multimedia package, OnBeing, and Michael Parks of USC's Annenberg School of Communication for his service to ONA. Read More

BlogTalkRadio at ONA 2007

A video report on John Havens, of Blogtalkradio.com, who is interviewing journalists while broadcasting from the Online News Association Conference in Toronto. Read More
 Teach What You Know, Learn What You Don't

Journalism schools have to better integrate technology into their classrooms to meet the growing demands of the industry, a panel of educators said today.
• Q&A: With Lila King
• Read More
  • October 19, 2007

Your Student Newsroom
The young enterprising students that you all have seen running around the conference this year are members of one of the best student newsrooms we've had in years. Read More

"I Know You're Never Going To Post This, But..."
There's no shortage of user-generated content available online. But how can we integrate all of this content into news Web sites? Read More

PB&J and the Media
Media sites are urged to experiment with advertising, but it's still all about the numbers. Read More

Web 'Changing the Genre' of Black Press
Digital integration gives the black press a chance to reconnect the African-American community more than 50 years after the "split and spread" that accompanied desegregation, says Eric Easter.
• Leading a 21st Century Newsroom
• Read More

Fake Steve Jobs Tells Bloggers to 'Let it Rip'
When Forbes technology columnist Dan Lyons started a personal blog in 2006, he did it with a twist: He wrote it as someone else.
• Passion Key to Online Voice
• Wanted: My Voice
• Read More

Video: Ethics as a Business Model
In his keynote speech, Michael Oreskes, executive editor of the International Herald Tribune, said that in these times of transition, it is actually the adherence to traditional journalism ethics that will keep the news business alive and healthy. Some reporters and editors had different views. Read More

Tackling the Legal Issues
Journalists brought so many questions to the legal panel at the Online News Association Conference Friday in Toronto, the session lasted an extra 15 minutes. Read More

Broadcast Success Lies Cross-Platforms
Creating meaningful cross-platform content that exists on television and the Web is crucial in creating successful broadcast sites. Read More

Finding Ways to Appeal To Bart and Lisa
Matthew Ericson, deputy graphics director for The New York Times, said Friday that multimedia pieces should appeal to both the Bart and Lisa Simpsons of the world. Read More

The Changing Face of Journalism
Newsroom change -- and panic -- has been building for several years and has yet to stop, says Michael Oreskes, executive editor of the International Herald Tribune.
• Video: Ethics as a Business Model
• Democracy's 'Midlife Crisis'
• Audio: Complete speech
• Read More

Making Data Webby
Adrian Holovaty says data without hyperlinks is lame -- journalists need to provide their audience with the ability to click and find more. Read More

  • October 18, 2007

The Ethics of Blogging -- A Work in Progress
Journalists, media organization wonks, and interlopers gathered this evening to discuss getting dooced and blogging ethics in general at a panel discussion chaired by Anthony Moor from dallasnews.com and Tom Regan, a professional blogger for National Public Radio.
• Debate on Blogging Ethics Shows More Work Needed
• Video: Blogging Ethics
• One Journalist's Make or Break Point
•The wiki
• Read More

Writing on the Wall: It's In Javascript
They don't want their MTV. They want their UGC. This is the writing on the wall according to j-school participants in the Innovation Incubators project, presented today at the ONA conference in downtown Toronto.
• The Safety of the Locker
• Read More

Trolls: Not Just a Fairy Tale
Trolls aren't just creatures from folklore. In the online community, they are people who post offensive comments on many interactive online sites, often baiting hateful dialog. Read More

Rooney: Make it Easy to Follow the Money
For the past 15 years, Kevin Rooney has been a liaison for non-profit advocacy groups interacting with government. Now, as the managing director of a federal campaign finance clearinghouse, Rooney is changing the way journalists follow the money. Read More

Va. Tech Student Sees the 'Other Side'
Virginia Tech University senior Austin Morton was used to talking to sources for her stories. But after the Virginia Tech shootings, she became a source.
• Reporter Recounts Struggling With Emotions
• Panelists Provide Perspective on Va. Tech Shootings
• Audio: Austin Morton describes her experience with journalists after the shootings
• Tip sheet
• More conference pictures
• Read More

The Metric(s) Rule: Measuring Success Online
The success of online journalism is measured by factors such as accuracy, fairness and reporting the truth. But as a business the success of a news site is measured by pageviews, impressions and engagement. Read More

Technology Helping With Election Coverage
New technology is enabling users to take part in the election coverage of online organizations, editors said Thursday.
• Tip Sheet
• Following the Money
• Read More

Two Leading Journalists say Second Life is Now an Important Part of Their Lives
Journalists Adam Reuters and Chuck Westinghouse sit at a conference table on the beach in the virtual world of Second Life. Read More

The Future: Adapt What You Have
Journalists need to look outside their profession for tools that can be used in the industry, a group of publishing experts said today. Read More

Reporter Recounts Struggling With Emotions
Robin Knepper, a staff reporter for the Free Lance-Star, didn't cover the Virginia Tech shootings but found herself facing the same issues of many readers -- how to control her emotions. Read More

Eye-Tracking: What Works?
Nora Paul and Laura Ruel say that the usability of a web page can make or break a news website regardless of content. Read More

Becoming a Community Evangelist
Thursday's workshop "Becoming a Community Evangelist" promised attendees would learn how to harness the passion and creativity of their communities to become local sensations and meaningful gathering places. Read More

Making Sense of the Data
Databases can get more people involved in news Web sites, said David Milliron, director of media services at Caspio Inc. Read More

Yahoo!'s Enriquez on 'Second Media' age
Hiram Enriquez, programming director of Yahoo! Hispanic Americas, spoke about the future of publishing on a panel Thursday. Read More

Katharine Fong: Young People Lead Innovation on the Cheap
In Thursday's panel, the deputy managing editor of the San Jose Mercury News discussed how to run an inexpensive digi-newsroom.
• Moore: Commitment to Training is Key
• Steinke: Web 2.0 App Can Save Cash
• Havens: Now's the Time for Video
• Read More

Gaming as Learning
I wasn't expecting Tears for Fears before lunch today, but when I walked into the Serious Gaming panel, "Everybody Wants to Rule the World" was playing from the speakers.
• Q&A With J. Paige West
• Tip Sheet
• Read More

CBCNews.ca's Future of News Discussion Continues
About 300 people attended CBCNews.ca's Future of News panel Wednesday night. Clips from the panel are airing on various CBC Radio broadcasts across the country today. You can listen to the audio and read the comments (and add your own) at http://www.cbc.ca/futureofnews Read More

Budde: Printed Word Will Remain Online
Neil Budde the Vice President and Editor in Chief of Yahoo! News, Yahoo! Sports, and Yahoo! Finance says while multimedia is important on the web, sometimes the best way to tell a story through the good-old written word. Audio: Entire Interview | Read More

Yahoo! Exec Applauds Interactivity
Newspaper Web sites can and should balance engaging readers and keeping journalistic values, a Yahoo! executive said today. Read More

The Future of the Future of News
Wednesday night's "The Future of the Future of News" panel debated how citizen journalists and Web 2.0 is changing how media is consumed and what this change means for professional journalists. Read More

  • October 17, 2007

Early Birds Flock to Knight Panel
After a morning filled with training sessions, the annual Online News Association conference kicked off Wednesday afternoon with the 25 winners of the 2006 Knight News Innovation Challenge presenting his or her projects to a packed conference room. Slideshow | Read More

Not Your Average Computer Nerd
The idea of educating computer scientists in journalism can really improve digital news, said Rich Gordon, an associate professor at the Medill School of Journalism at Northwestern University during the Knight Innovation Seminar. Read More

Rosen: Walking the Beat Online
Jay Rosen, associate professor of journalism at New York University, talks about creating an online network of sources for beat reporters. Read More

 Mark your calendar now for the 2008 Annual Conference and Awards Banquet, Sept. 11-13, Capital Hilton, Washington, DC

Questions about membership, registration or sponsorship opportunities? E-mail Executive Director Lori Schwab.

Questions about conference lineup or volunteering? E-mail Conference Chair Amy Webb.
ONA at BlogTalkRadio.com

BlogTalkRadio provided audio training and conducted interviews with ONA members. Click the button to hear them.

ONA & Flickr: Check out the great conference photos provided by photographer Aaron Roberts. And add your own.

Oct. 19, 2007 7:30 a.m. to 8:30 a.m.: Breakfast Discussion Groups (Sponsored by AFP) 8:30 a.m. to 9:30 a.m.: Community/Convergence Workshop: The Cutting Edge of Online Data 8:30 a.m. to 9:30 a.m.: Content/Design Workshop: Finding Your Voice Online 8:30 a.m. to 9:30 a.m.: Business Workshop: Leading the 21st Century Newsroom 9:45 a.m. to 10:45 a.m.: General Session: Membership Meeting 10:45 a.m. - Education Members Meeting, Expanding ONA's educational offerings, Dominion Ballroom 11 a.m. to 12:15 p.m: Keynote: Michael Oreskes, International Herald Tribune 12:15 p.m. to 2 p.m.: Lunch on Your Own (Box lunch sponosred by CBSNews.com) 2 p.m. to 3 p.m.: Community/Convergence Workshop: Broadcaster Strategies for the Web 2 p.m. to 3 p.m.: Content/Design Workshop: Integrating Multimedia in Storytelling 2 p.m. to 3 p.m.: Business Workshop: Legal Panel 3:15 p.m. to 4:15 p.m.: Community/Convergence Workshop: Revamping Your Curriculum for Online Journalism 3:15 p.m. to 4:15 p.m.: Content/Design Workshop: Integrating User-Generated Content 3:15 p.m. to 4:15 p.m.: Business Workshop: Advertising 2.0 4:15 p.m. to 4:45 p.m.: Coffee Break (Sponsored by Pluck) 4:45 p.m. to 6 p.m.: Journalism Next: Impact of Aggregators, Blogging and Social Networking on the Industry 6 p.m. to 7 p.m.: Reception sponsored by CBC.ca 7 p.m. to 9:30 p.m.: Awards banquet

Quick Links:
  • Full Conference Schedule
  • Panel Descriptions

    OJA Finalists:
    The 2007 Online Journalism Award winners were announced at the awards dinner on Oct. 19. See the list of this year's winners.

    The 2007 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.

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